I just recently came across a great article titled How tracking scripts affect page loads… can Google Analytics kill my web app?:

This post explains script blocking, and then shows how to safely setup a tracking script or any external script, such as Google Analytics or Quantcast, to not block page loads or other javascript handlers on your site.

It’s a great read and provides a clear explanation on how third party components (everything from advertisements to analytics to content widgets) can slow your site down. JavaScript includes have been commonly used in websites for coming on a decade, but there are still many people who don’t understand the destruction a rogue script can cause to user experience.

Often when it’s time to run a load test or turn on website monitoring, you don’t necessarily want the transaction hitting all your third party components on the page.

For example, you don’t want your analytics software to record the visits as real visitors, since that would skew your marketing metrics. Likewise, you don’t necessarily want advertisements served up, especially if the ad vendor uses “click-through rates” (CTR) to optimize ad prices and a load test would artificially drive down the CTR.

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